Ouidad

• branding
• ui
• e-commerce

In 2022, while working as a Lead Visual Designer at Verbal+Visual, I was responsible for evolving Ouidad's visual brand as the hair product company migrated their online store to Shopify. I first created three unique concepts to inform their website's visual direction.

The client was interested in a hybrid of the second and third concepts, which set the tone for my redesign of their full e-commerce experience.

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